Logo pavillon de l'Arsenal

FAIRE 2018 Urban Design x MINI

MINI "MINI is pleased to partner with Le Pavillon de l’Arsenal and la Ville de Paris. For us at MINI, it’s important to understand the city as a whole, what’s most relevant to people´s lives – and what will matter to them in the future."

"MINI is pleased to partner with Le Pavillon de l’Arsenal and la Ville de Paris. For us at MINI, it’s important to understand the city as a whole, what’s most relevant to people´s lives – and what will matter to them in the future."

" MINI is a quintessentially urban brand. Starting in 1959 with the first MINI, we have approached urban challenges with the view that we could offer maximal experience on a minimal footprint.

The very first Mini, built in 1959, became a design icon, and had a deeply human appeal: in this look, visceral driving experience and accessibility. And it was invented as an answer to a pressing social issue: an acute fuel shortage.

This approach, of creative use of space and great, human-centric design, informs everything we do: from the creation of exciting automobiles to outstanding urban experiences. With the iconic design and thrilling go-kart feeling MINI disrupted the established small car segment with every new car generation. While we stay faithful to our legendary roots, we reinterpret them completely anew for each new millennium with a portfolio of small statement cars for the urban driver.

But we also look beyond cars.

This is why we deeply engage in the fields of architecture, fashion and design at large. All fields that matter to urban life.

With MINI LIVING for instance, we develop new concepts for urban housing, creating vibrant community spaces in the heart of the city, connected globally.

Within MINI FASHION, we equip the urban nomad – for every turn of their way.

In our designers’ hub in Brooklyn, called A  /D/O, we provide resources to creatives who challenge the status quo through their craft.

And at our start-up accelerator URBAN-X, we work with and invest in up to 20 start-ups a year who work on services and products that aim to make life in the city more efficient and more enjoyable.

As we pave a path towards a better, more thrilling urban life, we can’t do it alone. It will take the collaboration with partners who share the same mindset and values."
 « MINI is proud to go along with FAIRE 2018 URBAN DESIGN in its call for innovate urban projects that will make the city of tomorrow »
Pierre Jalady, Head of MINI France



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@FAIRE_PARIS

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    RT @MINI_FR: Pour la deuxième année consécutive, @MINI_Fr est fier d’accompagner @FAIRE_PARIS 2019 pour penser la transformation de la vill…
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